Google Scholar Classic Papers

Recently a collection of highly – cited papers in various areas of research has been released by Google Scholar. All these papers that are listed are called as Classic Papers as they have stood the test of time and have more than 10 citations from the year 2006 on wards. The classic papers have been indexed under the following broad categories: Life Sciences and Earth Sciences, Business Economics and Management, Chemical and Material Sciences, Engineering and Computer Science, Humanities Literature and Arts, Health and Medical Sciences, Physics and Mathematics and Social Sciences.

To know more about the Classic Papers one can go through the Google Scholar blog here:

To directly go to the Classic Papers articles index click on the link given below or scan the QR code:


Google Scholar Classic Papers Index









Writing that Works by Kenneth Roman and Joel Raphaelson


Came across this very  useful reference to the book titled ‘Writing that Works by Kenneth Roman and Joel Raphaelson‘ on the Facebook page of Ogilvy & Mather where David Ogilvy mentions about How to Write in his memo.

Writing that Works


Title: Writing that Works

Author: Kenneth Roman and Joel Raphaelson

Publisher: Collins Reference

Year: 2000

ISBN: 0060956437, 9780060956431

Description: Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness.
With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to improve anything you write: Presentations that move ideas and action, Memos and letters that get things done. Plans and reports that make things happen, Fund-raising and sales letters that produce results, Resumes and letters that lead to interviews, Speeches that make a point.

This book is very useful to all especially those perusing Visual Communications, Management & Commerce courses.

The above book is available in the library. Contact the Librarian for more details.


Studying need not be tough – Article in DH

Studying need not be tough – Article in DH by Mala Ashok

The moment of reckoning is here – the final exams are staring you in the face!  All those hours spent at coffee bistros and watching movies suddenly don’t look like such a good idea. You have managed to keep your head above the water but the exams are a different kettle of fish – multiple tests in multiple subjects at the same time scare you.

You are not alone; even the top students realize that studying for exams is a little different from studying for one test. You need to be really systematic and have a master plan to master the art of studying for the exams.  Everybody is different so experiment till you find out what works for you.

The first step in successful studying is to find a study spot. This spot should have limited distractions and be one where you do nothing else.  When you reach this spot, your brain automatically gets the “study hour” message and you are closer to your goal. So what do we mean by distractions?  Painful as this is going to be, anything that takes your mind away from hand qualifies and yes, sorry to say, that includes turning Wi-Fi off and putting your phone on silent mode and not even reading SMS. This may seem crazy and undoable but believe me, it works; you will stay focused.

When you start studying, review the main concepts right away in the subject you are studying. You can do this by reading through the headings in your text and scanning your notes.  This will tell you what you are going to be studying.

What are some other ways of reviewing concepts? You can restate everything in your own language. If you feel the subject is talking to you or like you it will be easier to understand and more importantly  to remember.

As an extension of the above idea you can actually speak out loud.  Many students say that when they can’t understand a concept they read out loud, pausing at the appropriate spaces and that it helps them ‘get it.’

In my exam taking days I would actually go to the extent of pretending I was explaining the concept to someone else. If you think talking in an empty room is embarrassing just wait for those high marks and it’ll be worthwhile! The other option is to do combined study with a friend taking the same subject. You can take turns explaining the concept to each other and before you know it both of you will be thorough in it. (Of course this is not such a great idea if you are in a library!)  If you are more a visual person than an oral person then you could read your notes a couple of times then rewrite them in different language.  Doing this helps reinforce the ideas in your mind.

And last but not the least, if you are trying to study for a subject which requires you to solve problems, don’t just read the theory; actually solve a few problems without consulting your notes. This will not only reinforce the theory in your mind but also help you to think of quick ways to solve different problems. These are just a few strategies which are proven to work. Work out your own strategies and then studying for exams won’t be tough!

courtesy: Deccan Herald, Thursday, March 28, 2013

Why We Shout in Anger…

Why We Shout in Anger

“Why We Shout In Anger”

A Hindu saint who was visiting river Ganges to take bath found a group of family members on the banks, shouting in anger at each other. He turned to his disciples smiled’n asked.

‘Why do people shout in anger shout at each other?’

Disciples thought for a while, one of them said,’Because we lose our calm, we shout.’

‘But, why should you shout when the other person is just next to you? You can as well tell him what you have to say in a soft manner.’asked the saint

Disciples gave some other answers but none satisfied the other disciples.
Finally the saint explained, .

‘When two people are angry at each other, their hearts distance a lot. To cover that distance they must shout to be able to hear each other. The angrier they are, the stronger they will have to shout to hear each other to cover that great distance.

What happens when two people fall in love? They don’t shout at each other but talk softly, Because their hearts are very close. The distance between them is either nonexistent or very small…’

The saint continued,’When they love each other even more, what happens? They do not speak, only whisper’n they get even closer to each other in their love. Finally they even need not whisper, they only look at each other’n that’s all. That is how close two people are when they love each other.’

He looked at his disciples and said.

‘So when you argue do not let your hearts get distant, Do not say words that distance each other more, Or else there will come a day when the distance is so great that you will not find the path to return.’

Courtesy: Yoga Guru Dr. Raghavendra Pai, Sri Vedavyasa Yoga Foundation, Mysore

Want to Be Happier? Stop Doing These 10 Things Right Now – Jeff Haden

Happiness—in your business life and your personal life—is often a matter of subtraction, not addition. Consider, for example, what happens when you stop doing the following things.


People make mistakes. Employees don’t meet your expectations. Vendors don’t deliver on time. So you blame them for your problems. But you’re also to blame. Maybe you didn’t provide enough training. Maybe you didn’t build in enough of a buffer. Maybe you asked too much, too soon.

Taking responsibility when things go wrong instead of blaming others isn’t masochistic, it’s empowering—because then you focus on doing things better or smarter next time. And when you get better or smarter, you also get happier.


No one likes you for your clothes, your car, your possessions, your title, or your accomplishments. Those are all “things.” People may like your things—but that doesn’t mean they like you. Sure, superficially they might seem to, but superficial is also insubstantial, and a relationship that is not based on substance is not a real relationship.

Genuine relationships make you happier, and you’ll only form genuine relationships when you stop trying to impress and start trying to just be yourself.


When you’re afraid or insecure, you hold on tightly to what you know, even if what you know isn’t particularly good for you. An absence of fear or insecurity isn’t happiness: It’s just an absence of fear or insecurity.

Holding on to what you think you need won’t make you happier; letting go so you can reach for and try to earn what you want will. Even if you don’t succeed in earning what you want, the act of trying alone will make you feel better about yourself.


Interrupting isn’t just rude. When you interrupt someone, what you’re really saying is, “I’m not listening to you so I can understand what you’re saying; I’m listening to you so I can decide what I want to say.”

Want people to like you? Listen to what they say. Focus on what they say. Ask questions to make sure you understand what they say. They’ll love you for it—and you’ll love how that makes you feel.


Your words have power, especially over you. Whining about your problems makes you feel worse, not better. If something is wrong, don’t waste time complaining. Put that effort into making the situation better. Unless you want to whine about it forever, eventually you’ll have to do that. So why waste time? Fix it now.

Don’t talk about what’s wrong. Talk about how you’ll make things better, even if that conversation is only with yourself. And do the same with your friends or colleagues. Don’t just be the shoulder they cry on. Friends don’t let friends whine—friends help friends make their lives better.


Yeah, you’re the boss. Yeah, you’re the titan of industry. Yeah, you’re the small tail that wags a huge dog. Still, the only thing you really control is you. If you find yourself trying hard to control other people, you’ve decided that you, your goals, your dreams, or even just your opinions are more important than theirs.

Plus, control is short term at best, because it often requires force, or fear, or authority, or some form of pressure—none of those let you feel good about yourself. Find people who want to go where you’re going. They’ll work harder, have more fun, and create better business and personal relationships. And all of you will be happier.


Yeah, you’re more educated. Yeah, you’re more experienced. Yeah, you’ve been around more blocks and climbed more mountains and slayed more dragons. That doesn’t make you smarter, or better, or more insightful. That just makes you you: unique, matchless, one of a kind, but in the end, just you. Just like everyone else—including your employees.

Everyone is different: not better, not worse, just different. Appreciate the differences instead of the shortcomings and you’ll see people—and yourself—in a better light.


Criticizing has a brother. His name is Preaching. They share the same father: Judging. The higher you rise and the more you accomplish, the more likely you are to think you know everything—and to tell people everything you think you know.

When you speak with more finality than foundation, people may hear you but they don’t listen. Few things are sadder and leave you feeling less happy.


The past is valuable. Learn from your mistakes. Learn from the mistakes of others. Then let it go. Easier said than done? It depends on your focus. When something bad happens to you, see that as a chance to learn something you didn’t know. When another person makes a mistake, see that as an opportunity to be kind, forgiving, and understanding.

The past is just training; it doesn’t define you. Think about what went wrong, but only in terms of how you will make sure that, next time, you and the people around you will know how to make sure it goes right.


We’re all afraid: of what might or might not happen, of what we can’t change, or what we won’t be able to do, or how other people might perceive us. So it’s easier to hesitate, to wait for the right moment, to decide we need to think a little longer or do some more research or explore a few more alternatives.

Meanwhile days, weeks, months, and even years pass us by. And so do our dreams. Don’t let your fears hold you back. Whatever you’ve been planning, whatever you’ve imagined, whatever you’ve dreamed of, get started on it today. If you want to start a business, take the first step. If you want to change careers, take the first step. If you want to expand or enter a new market or offer new products or services, take the first step. Put your fears aside and get started. Do something. Do anything. Otherwise, today is gone. Once tomorrow comes, today is lost forever.

Today is the most precious asset you own—and is the one thing you should truly fear wasting.


Samvit: Knowledge beyond time

Samvit: knowledge beyond time

Samvit: Knowledge beyond time, the quarterly student journal of Amritapuri campus, is now made available online on Amrita Vishwa Vidyapeetham website for the benefit of everyone who seeks knowledge and has higher aspirations in their lives. Samvit in sanskrit means knowledge or consciousness. The first issue of Samvit was brought out in April 2012, second issue in July 2012 and the current third issue was brought out in October 2012.

You can read the three issues here:

About Samvit:

April 2012:

July 2012:

October 2012: