Writing that Works by Kenneth Roman and Joel Raphaelson


Came across this very  useful reference to the book titled ‘Writing that Works by Kenneth Roman and Joel Raphaelson‘ on the Facebook page of Ogilvy & Mather where David Ogilvy mentions about How to Write in his memo.

Writing that Works


Title: Writing that Works

Author: Kenneth Roman and Joel Raphaelson

Publisher: Collins Reference

Year: 2000

ISBN: 0060956437, 9780060956431

Description: Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness.
With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to improve anything you write: Presentations that move ideas and action, Memos and letters that get things done. Plans and reports that make things happen, Fund-raising and sales letters that produce results, Resumes and letters that lead to interviews, Speeches that make a point.

This book is very useful to all especially those perusing Visual Communications, Management & Commerce courses.

The above book is available in the library. Contact the Librarian for more details.



E-Book links

In the Information age e-books play a very important role in the dissemination of information. Here are some suitable e-books sites which are listed below:

World Book

UMDL Text,

e-books and e-texts

Meta Text

University of Pennsylvania e-books

Library of Free e-books

Open e-book Forum


Project Gothenburg

FCL e-books

Free ebooks

e-books and Bytes

e-Books on South Asia

Freetech Books

Institution Archives


University of Virginia e-book library

NAP Open book

e-text Archives

Internet Public Library

Direct TextBook



Online Text Collection

E-Books of University of Adelaide Library



Memo Ware

World Lecture Hall

Electronic Library of Mathmatics

E-Book: Introduction to Information Retrieval

Digital Libraries and Institutional Repositories are playing a key role in the dissemination of information to the various stakeholders. While browsing through the Digital library of Cochin University of Science and Technology, came across the the following ebook on Introduction to Information Retrieval by Christopher D Manning, Prabhakar Raghavan and Hinrich Schutze.

Introduction to Information Retrieval

Introduction to Information Retrieval

One can also go through the companion website http://nlp.stanford.edu/IR-book/information-retrieval-book.html which provides a link for downloading the html edition, pdf for online viewing, pdf for printing, pdf of individual chapters of the book along with the slides and links to a list of information resources available is provided.