Writing that Works by Kenneth Roman and Joel Raphaelson


Came across this very  useful reference to the book titled ‘Writing that Works by Kenneth Roman and Joel Raphaelson‘ on the Facebook page of Ogilvy & Mather where David Ogilvy mentions about How to Write in his memo.

Writing that Works


Title: Writing that Works

Author: Kenneth Roman and Joel Raphaelson

Publisher: Collins Reference

Year: 2000

ISBN: 0060956437, 9780060956431

Description: Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness.
With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to improve anything you write: Presentations that move ideas and action, Memos and letters that get things done. Plans and reports that make things happen, Fund-raising and sales letters that produce results, Resumes and letters that lead to interviews, Speeches that make a point.

This book is very useful to all especially those perusing Visual Communications, Management & Commerce courses.

The above book is available in the library. Contact the Librarian for more details.