Came across this very useful reference to the book titled ‘Writing that Works by Kenneth Roman and Joel Raphaelson‘ on the Facebook page of Ogilvy & Mather where David Ogilvy mentions about How to Write in his memo.
Writing that Works
Title: Writing that Works
Author: Kenneth Roman and Joel Raphaelson
Publisher: Collins Reference
ISBN: 0060956437, 9780060956431
Description: Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness.
With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to improve anything you write: Presentations that move ideas and action, Memos and letters that get things done. Plans and reports that make things happen, Fund-raising and sales letters that produce results, Resumes and letters that lead to interviews, Speeches that make a point.
This book is very useful to all especially those perusing Visual Communications, Management & Commerce courses.
The above book is available in the library. Contact the Librarian for more details.
Here is a website for all those who Love to Hear Books read aloud. Books Should Be Free is a public domain Audio books and ebooks website. One can download the audio books and listen to them on their iPhone, Android, Kindle or mp3 players. It was first mentioned on this blog in March 5, 2010 post and now includes more number of book categories.
Deccan Herald, Thrusday, March 17, 2011 carries an article in its Opinion column In Perspective titled ‘Putting a Shelf Life for Library e-books‘ by Julie Bosman of the New York Times. The article talks about the recent interest of patrons in borrowing ebooks from public libraries and the public debate regarding publishers enforcing new restrictions on the use of ebooks. Read the full article here: http://sn.im/shelflife_ebooks. Also read the article from the New York Times website here: http://sn.im/libraryebooks_nyt.
Digital Libraries and Institutional Repositories are playing a key role in the dissemination of information to the various stakeholders. While browsing through the Digital library of Cochin University of Science and Technology, came across the the following ebook on Introduction to Information Retrieval by Christopher D Manning, Prabhakar Raghavan and Hinrich Schutze.
Introduction to Information Retrieval
One can also go through the companion website http://nlp.stanford.edu/IR-book/information-retrieval-book.html which provides a link for downloading the html edition, pdf for online viewing, pdf for printing, pdf of individual chapters of the book along with the slides and links to a list of information resources available is provided.